In January 2018, Renault Iran started a campaign named #NewWay with the goal to change people’s driving habits in traffic. Renault’s goal was to create smile on people’s faces by awakening the “Passion for Life” which could reduce much of the anger, annoyance, aggression and the disputes on the streets. Renault wants to bring the love and passion back to the driving culture of Iranians. Accordingly Renault started providing materials such as audiobooks, podcasts, music… for the people who’ve joined the campaign for enjoying their ride. This is the way Renault is offering the “Easy Life” version of driving by communicating how you could make the difficulties of traffic “Easier” & “Happier”.

We invite people to this campaign to share their stories on how they face problems and what’s their solutions.

To enrich the campaign, Ashkan Khatibi, a popular actor/singer in Iran, introduced as a campaign ambassador. Following his presence, number of celebrities also invited their audiences to join #NewWay campaign. Traffic was one of Ashkan’s concerns. He believes that because of our limited time, traffic is the best opportunity to think, listen to music and audio books

KEY FIGURES of Campaign -till June 2018

20M Impressions on Instagram & Telegram

5.8M Reach on Instagram & Telegram

1.4M Video View on social media

Notice: Facebook and Twitter are Not applicable in Renault Iran. They are banned in Iran!