Innovative, detail-oriented professional with extensive experience spearheading digital marketing initiatives to maximise business growth and enrich customer experience.
Streamline organisational workflow by carrying out various activities, including formulation of CRO strategy, AB testing, Personalisation process improvement, validation, and effective communication. Ensure long-term business success by coordinating with several teams, including Content, UX, IT/IS, CRM, Media, and App. Play integral role in managing regions/markets relation and orchestrating arbitration on PO/region in line with company strategic roadmap
Contributed to driving informed decision-making by analysing and developing performance report of all social media marketing activities. Enlarged business volume by establishing and planning crucial strategies for Renault Iran’s E-commerce. Enriched customer experience by optimising all social media platforms by leading, planning, and designing effective strategies, as well as contents or influencers.
Improved ads, content, and conversion rate through in-depth coordination with digital agencies. Contributed to providing effective digital marketing plans in line with company strategy to roll out customer acquisition and accomplish traffic targets. Utilised tracking and analytical tools to develop strategic reports and deliver business key insights, as well as monitor goal-driven KPIs. Maximised brand awareness growth, brand popularity, and customer loyalty through implementation of creative marketing strategies and social media campaign
Rendered high-level consultancy expertise in digital business development and marketing for various type of businesses, including cosmetics and beauty products, E-commerce company, as well as online FMCG shopping.