business life

Soheil Aarabi, MBA

Digital Marketing Management Professional

Innovative, detail-oriented professional with extensive experience spearheading digital marketing initiatives to maximise business growth and enrich customer experience.

Areas of Expertise

  • Digital Marketing
  • Business Strategic Planning
  • Customer Satisfaction & Retention
  • Collaboration & Teamwork
  • Problem Resolution
  • Creative thinking
  • Personalisation and CRO
  • Business Decision-Making
  • Growth Hacking
Soheil Aarabi

Career Experiences

Product Owner of CRO (Conversion Rate Optimization), Renault Group, Paris 2019 – 2021

Streamline organisational workflow by carrying out various activities, including formulation of CRO strategy, AB testing, Personalisation process improvement, validation, and effective communication. Ensure long-term business success by coordinating with several teams, including Content, UX, IT/IS, CRM, Media, and App. Play integral role in managing regions/markets relation and orchestrating arbitration on PO/region in line with company strategic roadmap

Digital Marketing Supervisor, Renault-Pars, Tehran 2019 - 2017

Contributed to driving informed decision-making by analysing and developing performance report of all social media marketing activities. Enlarged business volume by establishing and planning crucial strategies for Renault Iran’s E-commerce. Enriched customer experience by optimising all social media platforms by leading, planning, and designing effective strategies, as well as contents or influencers.

Digital Media Manager & Creative Manager, Alibaba Travels Co., Tehran 2015 - 2017

Improved ads, content, and conversion rate through in-depth coordination with digital agencies. Contributed to providing effective digital marketing plans in line with company strategy to roll out customer acquisition and accomplish traffic targets. Utilised tracking and analytical tools to develop strategic reports and deliver business key insights, as well as monitor goal-driven KPIs. Maximised brand awareness growth, brand popularity, and customer loyalty through implementation of creative marketing strategies and social media campaign

Co-founder, Executive Director of AV theatre group and AV Art-Cultural Institute, Tehran 2009 – 2015

AV Theater Group was founded by management and theater specialists. The vision and strategy of the “AV” members were formed based on the integration of their engineering & management skills alongside their artistic experiences. The “AV” theatrical method is based on “music, movement, dialogue and interaction with audiences”. Over the years, AV has improved its connections to move closer to its authentic and universal goals. In 2010, “AV Theatre Group” launched the first private and independent theatre hall in Tehran, which became the birthplace of the group’s performances and NGOs ideas. What perhaps defined a new and fertile identity for private theatre activities.

Business Mentor, Consultant, Iran since 2016

Rendered high-level consultancy expertise in digital business development and marketing for various type of businesses, including cosmetics and beauty products, E-commerce company, as well as online FMCG shopping.

Additional Experience

  • Marketing & Digital Marketing Workshops’ teacher at Tehran University/ Avatech accelerator/ Amirkabir University/ Badkoobeh School/ Daneshkar Academy/ Bana talent accelerator; Iran (since 2016- present)
  • Social Media Managements Workshops’s teacher at Tivan Entrepreneurship Club/ Rebazaar DM Team, Tehran (2015 – 2017)
  • Startup Entrepreneurship Weekend’s Mentor/ Mentor of Iran-elecomp exhibition, Tourism start up weekend, Tehran (2015 – 2017)

Education

  • Mini-MBA Digital Marketing (2016) Bahar Business School, Tehran
  • Master of Business Administration –General (2015) Kharazmi University, Tehran
  • Bs. in Mechanical Engineering (2009) Azad Islamic University, Tehran
  • Graduated from the theater courses “Gargenidze Intensive Summer” (2012) EU Theater Rehearsal Center, Poland

Languages

  • English (Fluent)
  • Farsi (Native)
  • French (B1-B2)
artistic life
Soheil@LinkedIn